Her interest in the relationship between design and business led her to further studies in Art MBA and Branding DBA, followed by interdisciplinary doctoral studies at City University Malaysia, bringing together design, branding and business.
Alongside her architectural practice, Moradi has worked as a creative director and brand strategist, contributing to the creation and development of brands including Arya Artist and FONZELL, as well as other creative and commercial ventures. Her experience ranges from architecture, interior design and construction to product development, brand identity, packaging, exhibition design and creative direction.
Her approach to architecture is based on the integration of function, context, form and artistic expression, with particular attention to human experience, detail and identity. Rather than considering design disciplines separately, she sees architecture, interiors, products and brands as interconnected expressions of creative and strategic thinking.
NasrinMoradi.com is dedicated to her architectural work and selected portfolio as an architect. Her broader multidisciplinary practice is developed through RIRA Studio, a 360° creative practice bringing together a network of in-house and collaborating professionals across architecture, interior design, product design, branding, visual identity, packaging, media, animation, digital design, web and software development, marketing and business consulting.
Her wider creative work and the projects developed with the RIRA team can be explored at RiraStudio.com.
“Architecture is Wisdom Manufactured in Built Form.”
— Nasrin Moradi